The Voom Story

Why wear your heart on your sleeve when you can wear your opinion on your chest?

Cape Town Graphic Designer, Andre Steyn, is well-known amongst his friends for buying branded, ‘destination’ T shirts. No matter where he travelled – trips to different countries and of course local travel – a T shirt, creating memories of places he visited, came home with him.

Travelling around SA on his motorcycle is a passion shared with friends, but when he tried to find a T Shirt that expressed his love for adventure riding, sadly there was very little available. So, he started designing his own range of motorcycle shirts for himself and for friends, and included designs dealing with a wide variety of topics.

Towards the end of 2016, he felt the need for an online apparel store where original artworks and designs could be produced and worn on T shirts, Hoodies and Sweatshirts.

Being in the advertising business, it was an easy extension to turn what he loved into something he could share with others – and VOOM was born.

Browse online, choose a design and colour, place your order, and a VOOM product is delivered to your door! was launched in 2019 with an e-commerce website catering to a local and global audience. With its roots in Africa, VOOM features designs that reflect what Andre loves about this continent.